INDIANAPOLIS (April 7, 2016) Gen Con, North America’s largest and longest-running gaming convention, has reached an agreement with Sun King Brewing, extending a partnership that began in 2012. As part of this deal, they again will operate an outdoor, ages 21- and-older, beer garden, hold a naming contest among Gen Con fans for an official 2016 beer, and host a tapping “kickoff” party on the evening of August 3 in Indianapolis.
"The enchantment of Gen Con gets better every year! Not just the event itself, but our growing partnership,” said Clay Robinson, Co-Founder/Owner of Sun King Brewing. “We are incredibly excited about the event’s expansion and you can look forward to some changes to the Sun King Georgia Street Beer Garden - including making even more of our collaborative beer.”
While Gen Con and Sun King have had four previous naming contests for official beers, this year’s naming selection process will give Gen Con fans more control than ever before. Sun King will craft a beer specifically based on the name chosen by attendees, as opposed to attendees naming a previously chosen beer style.
“The Sun King Brewing team is the best kind of partner: creative, innovative, fun, and expert at its craft, brewing world-class beer,” said Scott Elliott, Gen Con’s Vice President of Business Development. “We are excited to offer an incredible opportunity for one of our mutual fans: involvement in the design of the Gen Con 2016 Official Beer. This year, fans will submit names based on the Gen Con 2016 theme Share Your Legends. Once the name has been selected, Sun King’s brewer and owner Dave Colt will carefully research and select ingredients and a style that will live up to the selected beer name.”
Gen Con 2016 will take place Thursday, August 4 through Sunday, August 7 at the Indiana Convention Center in Indianapolis. Last year, Gen Con set an attendance record with more than 61,000 unique attendees. Badges currently are available at gencon.com.
About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, science fiction, and adventure game convention in North America, Gen Con, The Best Four Days In Gaming!™. Acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, the company is headquartered in Seattle, Washington. Gen Con 2016 is co-sponsored by Mayfair Games and Rio Grande Games. For more information, visit www.gencon.com.
About Sun King Brewery
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations statewide, Sun King has grown into the second-largest beer brewer in the state of Indiana – and the largest brewer in the state that distributes beer exclusively in Indiana. The company's commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information.
Gen Con LLC Media Contact
Stacia Kirby, (206) 363-1492
[email protected]
Sun King Brewing Media Contact
Beth Belange, (317) 602-3702